On site ceremony for the innovative launch of sensitive muscle diapers for infants and young children in China

At present, consumers' demand for "red butt" protection is increasing day by day. According to data from iResearch Consulting, over 80.9% of mothers prioritize "not having a red butt" when choosing diapers. The "Report on Consumption Trends of Maternal and Child Products in China" also pointed out that the market size of sensitive skin care products will increase by 32% year-on-year in 2023, and the number of sensitive skin infants and young children has exceeded 20 million. However, the penetration rate of professional diapers is less than 5%. At the same time, the diaper market has long been trapped in two major challenges: firstly, the lack of unified industry standards for medical verification, and secondly, the serious homogenization of products, which makes it difficult to meet the increasingly diverse and differentiated needs of consumers.

At the press conference for the launch of China's professional sensitive muscle diapers for infants and young children

Ma Wenbin, Chairman of Yingshi Holdings Group, expressed his deep feelings: "Shubiqi has always carried a firm dream, which is to create the highest quality diaper products in China, so that every Chinese baby can use high-quality and ultra safe diapers." Shubiqi's person in charge, Xie Jia, also pointed out sharply: "Traditional diapers mostly focus on basic functions such as absorption, softness, and thickness, but have long neglected targeted protection for sensitive muscles. Nearly 70% of consumers urgently hope that the brand can provide a 'baby sensitive muscle' solution, but the market has always been in a blank state. Shubiqi's innovation this time is to fill this key gap with medical evidence